Jamie Braith
Senior Product Designer @ WELLS FARGO
Greater Minneapolis area
I am an end-to-end product designer. I hold a BFA in Graphic Design and Interactive Media and a UX Certificate from NNG. I have taken on leadership roles as a UX bootcamp instructor and have spent 2 years in a UX management role.
Is your product lacking a profitable vision? Are you working with outdated systems and processes? Do you need someone who can innovate, present complex ideas in a simple way, and blaze a fire promoting employee and customer experience?
Send me a note at Jamiebetsybraith@gmail.com.
Accomplishments
Designed new features achieving 79% adoption in B2B SaaS.
Enhanced app performance while personalizing customer views effectively.
Conducted hundreds of discovery, contextual interviews, and usability tests successfully.
Collaborated with CEO on strategic vision to support marketing and sales growth.
Improved fraud reporting across 4,000 branches and customer service.
Redesigned Sophia.org website, later saving students one billion in tuition.
Created design systems for brands like Strayer, Sophia, Parallax, and Wells Fargo.
Leadership philosophy
My approach is all about building a team culture that puts customers and employees first. I value facilitating shared discovery sessions for early team alignment. I aim to understand the goals of various users so deeply that I can ideate 10 steps ahead of the curve.
EXPERIENCE
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Wells Fargo
Senior Product Designer
Sep 2024 to present (1yr 9mo+)
Led migration discovery across 15+ teams, built flows highlighting complexity, improved consistency with design system, empathized by creating agent and customer personas, and ignited cross-team collaboration.
Contract to hire via TekSystems.
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2U (EdX)
UI/UX Bootcamp Instructor
Part-time, Aug 2023 to Jun 2025 (1yr 11mo)
Primary instructor for a remote cohort of 30+ college-level students at the University of Minnesota where I gave lectures, Figma demos, constructive feedback, grades, and motivational support.
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Parallax
UX Lead
Full-time, Jul 2022 to Aug 2024 (2yr 2mo)
Managed the design team, built strategic customer archetypes, established company vision with the CEO, worked in lockstep with BA/PO and developers to storymap projects, embraced end-to-end product design, and created a design system for the Parallax app.
Product Designer (UX)
Full-time, Jun 2021 to Jul 2022 (1yr 2mo)
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Strategic Education, Inc.
Senior Product Designer (UX)
Full-time, Feb 2019 to May 2021 (2yrs 4mo)
Embedded into two agile teams, led the creation of multiple design systems, and facilitated cross-team collaboration on an enterprise-wide color palette.
Contractor to hire via Robert Half.
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Red Circle Agency
Art Director
Full-time, May 2017 to Jan 2019 (1yr 9mo)
I created compelling visual content by planning shot lists and directing talent for client presentations. I designed long-term branding strategies and executed website redesigns, producing diverse marketing materials to enhance brand identity, including emails, ads, and infographics, while collaborating with directors on the launch of GrandCasinoMN.com.
Designer
Full-time, Aug 2013 to May 2017 (3yr 10mo)
Education
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B.F.A. Graphic Design & Interactive Media
University of Wisconsin — Stout
2008 to 2012
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M.S. User Experience & Interaction*
Thomas Jefferson University (Philadelphia University)
2016 to 2017
*Incomplete - attended for one semester and moved back to MN for a promotion
CERTIFICATES
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AI for Everyone Certificate
DeepLearning.AI
Feb 2026
Credential ID: VWQVAGW4WG89
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Business Acumen Certificate
Emeritus
Nov 2025
Credential ID: 166102007
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UX Certificate
Nielson Norman Group (NNG)
Jun 2023
Credential ID: 1070314
Tools
I'm proficient with tools like Adobe CC Suite, Asana, ChatGPT, Copilot, Figma, GitHub, Microsoft Office Suite, UserZoom, and VS Code.
I gather customer data from tools like Gong, Google Analytics, ZenDesk, ChurnZero, Database Queries, and UserInterviews.com.
SKILLS
Accessibility
Basic HTML/CSS/JS
B2B SaaS
Design advocacy
Design systems
Digital agency experience
Discovery
Education
Experience design
FinTech
Integrations
Management
Migrations
Mobile
Problem definition
Project planning
Story mapping
Storytelling
User testing
Vision