Jamie Braith

Product Strategy & Design Leadership

Greater Minneapolis area

I am a product strategist & design leader focused on the end-to-end customer experience. I hold a BFA in Graphic Design and Interactive Media, hold certificates in Business acumen, AI, and UX, and am working on an M.S. in Artificial Intelligence. I have over 15 years of digital design experience. I have taken on leadership roles as a UX bootcamp instructor and have spent 2 years in a UX management role.

Is your product lacking a profitable vision? Are you working with outdated systems and processes? Do you need someone who can innovate, present complex ideas in a simple way, and blaze a fire promoting employee and customer experiences?

Send me a note at Jamiebetsybraith@gmail.com.

EXPERIENCE

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Wells Fargo
Senior Product Designer
Sep 2024 to Sept 2026 (2yrs)

• Designed a modernized fraud-servicing experience supporting $275MM+ in transfers within 4 months, reducing case handling time.

• Led discovery for migrations across 15+ specialty fraud teams, simplifying complex workflows spanning investigations, transaction claims, regulatory requirements, reviews, and account actions.

• Designed a universal fraud-reporting form used across 4,000+ branches, enabling employees to report fraudulent transactions across multiple databases.

• Strengthened the internal case-management experience through design-system improvements, agent/customer proto-personas, and AI/automation opportunities.

• Used business-impact analysis to inform prioritization, influence the product roadmap, and align stakeholders around a large-scale product vision.

• Contract-to-hire via TekSystems.

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2U (EdX)
UI/UX Bootcamp Instructor
Part-time, Aug 2023 to Jun 2025 (1yr 11mo)

• Served as primary instructor for a 30+ student cohort at the University of Minnesota.

• Planned engaging lectures and coding demonstrations while fostering student participation.

• Provided constructive feedback and conflict mediation to enhance student experience.

• Met 3 nights a week for 3 hours a night and ran for 6 months from March through September 2024.

• Focused on user-centered design, systems thinking, and collaboration. The curriculum included qualitative and quantitative research, branding and interface design, designing for Android and iOS, coding in HTML, CSS, and JavaScript, case study creation, and presenting.

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Parallax
UX Lead
Full-time, Jul 2022 to Aug 2024 (2yr 2mo)

• Managed and mentored a small product design team, providing feedback, coaching, and performance reviews.

• Developed strategic customer archetypes and a unified company vision in partnership with the CEO and marketing leadership.

• Led customer research and translated goals, pain points, use cases, and requirements into product strategy and design solutions.

• Collaborated with tech to story-map complex projects, define requirements, and identify AI opportunities.

• Designed self-service onboarding, multiple valuable features, and built a comprehensive product design system.

Product Designer (UX)
Full-time, Jun 2021 to Jul 2022 (1yr 2mo)

• Promoted to Product Design Lead.

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Strategic Education, Inc.
Senior Product Designer (UX)
Full-time, Feb 2019 to May 2021 (2yrs 4mo)

• Led the redesign of Sophia.org, contributing to an experience that later saved students $1B in tuition.

• Designed experiences across Strayer.edu, Capella.edu, Sophia.org, and other Strategic Education brands, supporting large-scale digital products and marketing platforms.

• Spearheaded design systems across three products/brands, creating reusable patterns, user journeys, and interactive prototypes for research and testing.

• Led WCAG 2.0/ADA compliance for Strayer.edu and embedded accessibility into the design process.

• Collaborated within agile teams and presented business-critical design solutions to stakeholders and leadership, including work supporting enterprise-wide design alignment.

• Contract-to-hire via RobertHalf.

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Red Circle Agency
Art Director
Full-time, May 2017 to Jan 2019 (1yr 9mo)

• Designed websites, microsites, brand systems, promotional campaigns, presentations, and sales materials for major clients.

• Led creative direction for pitches and campaigns, including concept development, art direction, photography, and talent direction.

• Collaborated directly with clients and multidisciplinary teams to develop strategic creative solutions.

• Served as volunteer Art Director for AdFed Minnesota's The Show (2016).

Designer
Full-time, Aug 2013 to May 2017 (3yr 10mo)

• Promoted to Art Director.

Education

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M.S. in Artificial Intelligence*
Udacity
Sep 2026 - expected graduation Mar 2028

*In progress

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M.S. User Experience & Interaction*
Thomas Jefferson University (Philadelphia University)
2016 to 2017

*Incomplete - attended for one semester and moved back to MN for a promotion

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B.F.A. Graphic Design & Interactive Media
University of Wisconsin — Stout
2008 to 2012

CERTIFICATES

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AI for Everyone Certificate
DeepLearning.AI
Feb 2026
Credential ID: VWQVAGW4WG89

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Business Acumen Certificate
Emeritus
Nov 2025
Credential ID: 166102007

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UX Certificate
Nielson Norman Group (NNG)
Jun 2023
Credential ID: 1070314

• Accessibility

• Basic HTML/CSS/JS

• B2B SaaS

• Customer experience

• Design advocacy

• Design systems

• Digital agency experience

• Discovery

• Education

• End-to-end

• Experience design

• FinTech

• Innovation

• Integrations

• Management

• Migrations

• Mobile

• Problem definition

• Project planning

• Service design

• Story mapping

• Storytelling

• User testing

• Vision