Innovating for business impact

Is your product lacking a profitable vision? Are you working with outdated systems and processes? Do you need someone who can innovate, present complex ideas in a simple way, and blaze a fire promoting the customer experience? Send me a note at Jamiebetsybraith@gmail.com.

Mission

With a BFA in Design and Interactive Media, a UX Certificate from the Nielsen Norman Group, and over 15 years of design experience, I'm committed to elevating the user experience.

I specialize in gathering data, researching customer use cases, and building complex user flows. I can define problems based on user insights and create a vision that aligns user needs with business goals.

Years of Experience

• 15+ years of overall design experience

• 10+ years working on internal corporate custom tools, large-scale marketing websites, and B2B SaaS products

• 2 years of people management and lead duties including design process definition

Accomplishments

• Designed all-new, highly adopted features including tags, notes, and saved views. Conducted user interviews, built journey maps, synthesized research, framed problems, and completed high-fi designs.

• Conducted generative research interviews with customers, built user archetypes, and developed a strategic company vision to support the different user roles and their goals.

• Led an internal redesign of a marketing website (Sophia.org). Created customer journeys, wireframes, style tiles, high-fidelity designs, and a scalable design system.

• Assisted with an agency-led redesign of a marketing website (Strayer.edu) including a scalable design system.

Tools

I'm proficient with tools like Figma, Miro, ChatGPT, and the Adobe Creative Suite.

I gather customer data from tools like Gong, Google Analytics, ZenDesk, ChurnZero, Database Queries, and UserInterviews.com.

SKILLS