Jamie Braith

Senior Product Designer @ WELLS FARGO

Greater Minneapolis area

I am an end-to-end product designer. I hold a BFA in Graphic Design and Interactive Media and a UX Certificate from NNG. I have taken on leadership roles as a UX bootcamp instructor and have spent 2 years in a UX management role.

Is your product lacking a profitable vision? Are you working with outdated systems and processes? Do you need someone who can innovate, present complex ideas in a simple way, and blaze a fire promoting employee and customer experience?

Send me a note at Jamiebetsybraith@gmail.com.

EXPERIENCE

_
Wells Fargo
Senior Product Designer
Sep 2024 to present (1yr 9mo+)

• Led migration discovery initiatives for 15+ specialty fraud teams, navigating complex workflows involving roles, queues, leader reviews, investigations, automated notes, transaction claims, regulatory requirements, and system actions such as account protections and case closures.

• Designed the fraud servicing interface for the new self-service ExpressSend International Remittance Transfers, enhancing user experience and efficiency.

• Developed a comprehensive universal form for employees across 4,000+ branches, facilitating the reporting of fraudulent transactions to multiple databases.

• Enhanced design system consistency for our custom internal case management tool.

• Developed agent and customer proto personas.

• Proposed automation and AI solutions, driving cross-product enhancements.

• Planned a large-scale vision project for directional alignment.

• Supported design decisions with business impact analyses, reducing average case handling time.

• Contract to hire via TekSystems.

_
2U (EdX)
UI/UX Bootcamp Instructor
Part-time, Aug 2023 to Jun 2025 (1yr 11mo)

• Served as primary instructor for a 30+ student cohort at the University of Minnesota.

• Planned engaging lectures and coding demonstrations while fostering student participation.

• Provided constructive feedback and conflict mediation to enhance student experience.

• Met 3 nights a week for 3 hours a night and ran for 6 months from March through September 2024.

• Focused on user-centered design, systems thinking, and collaboration. The curriculum included qualitative and quantitative research, branding and interface design, coding in HTML, CSS, and JavaScript, case study creation, and presenting.

_
Parallax
UX Lead
Full-time, Jul 2022 to Aug 2024 (2yr 2mo)

• Managed a small but mighty design team, provided constructive feedback, and ran annual reviews.

• Created strategic customer archetypes to inform design decisions.

• Collaborated with the CEO and marketing team to establish a unified company vision.

• Worked closely with BA/PO and developers to storymap complex projects.

• Developed a comprehensive design system for the Parallax app.

• Interviewed customers and prospects, identified user goals and pain points, coached the delivery team on use cases and scenarios, defined requirements, and upheld industry best practices.

Product Designer (UX)
Full-time, Jun 2021 to Jul 2022 (1yr 2mo)

_
Strategic Education, Inc.
Senior Product Designer (UX)
Full-time, Feb 2019 to May 2021 (2yrs 4mo)

• Designed for Strayer.edu, Capella.edu, Sophia.org, Surlatableonlineculinaryinstitute.com, and other brands under the umbrella of Strategic Education.

• Spearheaded and maintained design systems across three products/brands.

• Led the redesign of Sophia.org that later saved students 1 billion dollars in tuition.

• Created versatile patterns using Sketch and Figma, identified user journeys, and built interactive prototypes for user studies.

• Achieved ADA WCAG 2.0 compliance for Strayer.edu as the lead in-house designer.

• Embedded in agile teams, contributing to multiple large-scale websites.

• Facilitated collaboration on an enterprise-wide color palette.

• Presented business critical solutions to stakeholders and leadership ahead of a cross-company roadshow.

• Contractor to hire via Robert Half.

_
Red Circle Agency
Art Director
Full-time, May 2017 to Jan 2019 (1yr 9mo)

• Contributed to website redesigns and microsites, and updated our custom internal tool

• Brainstormed compelling and strategic art for pitch presentations

• Planned shot lists with detailed directions on props and gestures, and directed talent

• Created annual recap presentations and sales pitch decks

• Designed brand books for some of our largest clients

• Communicated directly with clients

• Volunteered as Art Director of AdFed MN’s “The Show”, 2016

Designer
Full-time, Aug 2013 to May 2017 (3yr 10mo)

Education

_
B.F.A. Graphic Design & Interactive Media
University of Wisconsin — Stout
2008 to 2012

_
M.S. User Experience & Interaction*
Thomas Jefferson University (Philadelphia University)
2016 to 2017

*Incomplete - attended for one semester and moved back to MN for a promotion

CERTIFICATES

_
AI for Everyone Certificate
DeepLearning.AI
Feb 2026
Credential ID: VWQVAGW4WG89

_
Business Acumen Certificate
Emeritus
Nov 2025
Credential ID: 166102007

_
UX Certificate
Nielson Norman Group (NNG)
Jun 2023
Credential ID: 1070314

• Accessibility

• Basic HTML/CSS/JS

• B2B SaaS

• Design advocacy

• Design systems

• Digital agency experience

• Discovery

• Education

• Experience design

• FinTech

• Integrations

• Management

• Migrations

• Mobile

• Problem definition

• Project planning

• Story mapping

• Storytelling

• User testing

• Vision