Scenario: Grand Casino came to Red Circle with a rebranding project and an AOR deal. I was the lead designer on the Grand Casino account for over 5 years.
Deliverables: I took part in creating photoshoot plans, templates for monthly design collateral, promotional logos and imagery, a custom icon set, and the website design. I played a big role in the creation of the brand standards booklet. I created monthly HTML5 web banners, TV storyboards, and social media imagery to name a few.
Design insights: The Grand Casino brand is friendly, authentic, and approachable.
Team
CD design: Bonn Banwell
CD copy: Christy Kendall
ACD digital design: Chris Neill
AD/Lead Designer: Jamie Braith
Studio Photographer: David Ellis
On-Site/Food Photographer: Bob Pearl