Scenario: A hotel in Saint Paul had the challenge of rebranding into InterContinental. Their team needed branded print pieces to kick off the excitement.
Deliverables: New InterContinental location logo, on-location posters and trifolds, print ads, and one-page handouts.
Design insights: The InterContinental brand guide had rules for tasteful design. We used typefaces, photo blocking, and their unique headline coloration to incorporate the sophistication of their iconic brand.
Team
CD design: Bonn Banwell
CD copy: Christy Kendall
AD/Lead Designer: Jamie Braith